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SCIMA selection basket references

cnt: 2
1.
New venture management in an electric utility. ( *DETROIT EDISON )
Long Range Planning
1986 : APR, VOL. 19:2, p. 57-64
 1986 Harrell, G. D.
Murray, G. O.
2.
Does consumer knowledge affect consumer responses to advertised reference price claims?
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 235-251
 1994 Frankenberger, K.
Liu, R.
SCIMA