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SCIMA selection basket references

cnt: 2
1.
La mutation electronique : un nouvel enjeu pour l'entreprise = Electronical mutation : a new stake for the company.
Revue Francaise de Gestion
1984 : NOV-DEC, 49, p. 117-126
 1984 Marre, J.
2.
Spokes-characters - creating character trust and positive brand attitudes
Journal of Advertising
2004 : VOL. 33:2, p. 25-36
 2004 Garretson, J. A.
Niedrich, R. W.
SCIMA