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SCIMA selection basket references

cnt: 2
1.
Grouping observations in digital simulation.
Management Science
1978 : 5 JAN VOL.24 p.510-521
 1978 Fishman, G. S.
2.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
SCIMA