SCIMA selection basket references
| 1. |
Get closer to your customers by understanding how they make choices (Kaufverhalten; Absatzstrategie)
California Management Review
1993 : SUMMER, VOL. 35:4, p. 68-84 |
1993 | Simonson, I. |
SCIMA
| 1. |
Get closer to your customers by understanding how they make choices (Kaufverhalten; Absatzstrategie)
California Management Review
1993 : SUMMER, VOL. 35:4, p. 68-84 |
1993 | Simonson, I. |