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SCIMA selection basket references

cnt: 2
1.
Marketing, strategic planning and the theory of the firm.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 15-26
 1982 Anderson, P. F.
2.
Sweet bird takes wing. *BLUE BIRD
Management Today
1993 : SEP, p. 62-65
 1993 Levi, J.
SCIMA