» back to results

SCIMA selection basket references

cnt: 2
1.
Measuring the reach and frequency elasticities of advertising media
Marketing Letters
1993 : JUL, VOL. 4:3, p. 215-225
 1993 Zufryden, F.
Pedrick, J.
2.
Countermeasure studies of humanism management of state-owned enterprises (original in Chinese)
Reform of Economic System (c)
1997 : 5, p.91-92
 1997 Hu, Biyu
Li, Hong
SCIMA