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SCIMA selection basket references

cnt: 2
1.
Bedeutung der Markenpolitik für das vertikale Marketing (Markenmanagement; Vertikale Kooperation)
Markenartikel
1995 : VOL. 57:1, p. 18-24
 1995 Zentes, Joachim
Ihrig, Falk
2.
A framework for determining success factors of an e-commerce initiative
Journal of Internet commerce
2002 : VOL. 1:2, p. 63-75
 2002 Vijayaraman, B.S.
Bhatia, G.
SCIMA