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SCIMA selection basket references

cnt: 2
1.
Corporate sales, predisclosure information, and return variability
Journal of Business Finance and Accounting
1997 : JUL, VOL. 24:6, p. 833-850
 1997 Blazenko, G. W.
2.
Recall, liking, and creativity in TV commercials: a new approach
Journal of Advertising Research
2000 : MAY-JUN, VOL. 40:3, p. 7-18
 2000 Stone, G.
Besser, D.
Lewis, L.
SCIMA