» back to results

SCIMA selection basket references

cnt: 2
1.
Observations: building brand equity by managing the brand's relationships
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105
 2000 Blackston, M.
2.
Putting American pragmatism to work in the classroom
Journal of Business Ethics
2001 : DEC, VOL. 34:3-4, p. 317-330
 2001 Nahser, F. B.
Ruhe, J.
SCIMA