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SCIMA selection basket references

cnt: 1
1.
Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 101-110
 1986 Eliashberg, J.
LaTour, S. A.
Rangaswamy, A.
SCIMA