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SCIMA selection basket references

cnt: 2
1.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
2.
Globale Konsumentensegmentierung.
Markt
1993 : VOL. 32:3, p. 125-139
 1993 Gierl, H.
SCIMA