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SCIMA selection basket references

cnt: 2
1.
Brand names and perceived value.
European Research
1983 : OCT, VOL. 11:4, p. 151-156
 1983 Holstius, K.
Paltschik, M.
2.
An Interview with Christopher Bartlett on Transnationals
European Management Journal
1992 : SEP, VOL. 10:3, p. 271-276
 1992 Bartlett, C.
SCIMA