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SCIMA selection basket references

cnt: 1
1.
Direct marketing advertising: The assents, the dissents, and the ambivalents
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 41-55
 1997 Korgaonkar, P. K.
Karson, E. J.
Akaah, I.
SCIMA