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SCIMA selection basket references

cnt: 2
1.
So who needs to be president?
Business Week
1992 : AUG. 10, No. 3267-597, p. 42-43
 1992 Lewyn, M.
Levine, J.B.
Zellner, W.
2.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
SCIMA