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SCIMA selection basket references

cnt: 2
1.
Marketing simulations in tertiary institutions: a review and future directions.
European Journal of Marketing
1989 : VOL. 23:4, p. 40-49
 1989 Perry, C.
Euler, T.
2.
Concentration of the retail sector and trapped brands.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 906-916
 1997 Cullen, B.
Whelan, A.
SCIMA