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SCIMA selection basket references

cnt: 2
1.
Creating Value in the Multi-business Firm
Journal of General Management
2001 : WINTER, VOL. 27:2, p. 51-66
 2001 Leavy, B.
2.
Advertising Strategies for Hospitality Services
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:2, p. 51-63
 2002 Mittal, B.
Baker, J.
SCIMA