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SCIMA selection basket references

cnt: 2
1.
Audience fragmentation in a competitive video marketplace
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 30-38
 1994 Lin, C.
2.
Measuring campaign ROI: Ford's Next F-150
Admap
2005 : OCT, VOL. 40:9 (465), p. 36-38
 2005 White, R.
SCIMA