open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
Corporate marketing and service brands: moving beyond the fast-moving consumer goods model
European Journal of Marketing
2001 : VOL. 35:3-4, p. 335-352
2001
McDonald, M. H. B.
Chematony, L. de
Harris, F.
SCIMA