SCIMA selection basket references

cnt: 2
1.
Business Week
1995 : OCT 16, VOL. 3430:760, p. 16-17
1995 Borrus, A.
Engardio, P.
Roberts, D.
2.
Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 21-45
2002 Bigné, J.E.
López, N.V.
SCIMA