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SCIMA selection basket references

cnt: 2
1.
An empirical reconciliation of the Miller model and the generalized capital structure models
Journal of Banking and Finance
1996 : JAN, VOL. 20:1, p. 41-56
 1996 Simon, D.
2.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
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