SCIMA selection basket references
1. |
Horizontal cooperative sales promotion : a framework for classification and additional perspectives.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73 |
1986 | Varadarajan, P. |
SCIMA
1. |
Horizontal cooperative sales promotion : a framework for classification and additional perspectives.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73 |
1986 | Varadarajan, P. |