SCIMA selection basket references
1. |
Marketing's interaction with other functional units : a conceptual framework and empirical evidence.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19 |
1987 | Ruekert, R. W. Walker, O. C. |
SCIMA
1. |
Marketing's interaction with other functional units : a conceptual framework and empirical evidence.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19 |
1987 | Ruekert, R. W. Walker, O. C. |