» back to results

SCIMA selection basket references

cnt: 2
1.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
2.
La collaboration R&D/Marketing : une approche empirique de la notion d'equipe projet.
Gestion 2000
1991 : OCT-NOV, VOL. 7:5, p. 67-91
 1991 Courpasson, D.
Gaillard, J. M.
SCIMA