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SCIMA selection basket references

cnt: 1
1.
"I" Seek Pleasures and "We" Avoid Pains: The of Self- Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 33-49
 2001 Aaker, J. L.
Lee, A. Y.
SCIMA