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SCIMA selection basket references

cnt: 2
1.
Global strategy and multinationals'entry mode choice.
Journal of International Business Studies
1992 : JAN-MAR, VOL.23:1, p.29-53
 1992 Chan KIM, W.
Hwang, P.
2.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
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