| 1. |
Banker
1982 : VOL. 132:672, p. 49-50, 53-54
|
1982 |
Rudy, J. P.
|
|
| 2. |
Euromoney
1994 : JUL, p. 67-74
|
1994 |
Dyer, G.
|
|
| 3. |
Zeitschrift für Betriebswirtschaft
1999 : ERGÄNZSUNGSHEFT 4, p. 111-129
|
1999 |
Betz, S.
|
|
| 4. |
Journal of Macromarketing
2000 : JUN, VOL. 20:1, p. 46-55
|
2000 |
Prothero, A.
Fitchett, J. A.
|
|
| 5. |
Harvard Business Review
2001 : MAY, VOL. 79:5, p. 37-52
|
2001 |
Case, J.
|
|
| 6. |
Harvard Business Review
2002 : NOV, VOL. 80:11, p. 52-62
|
2002 |
Pozen, R.C.
|
|
| 7. |
Journal of Management Studies
2003 : MAY, VOL. 40:3, p. 705-724
|
2003 |
Hassel, A.
|
|
| 8. |
Economic Journal
2008 : OCT, VOL. 118:532, p. 1764-1784
|
2008 |
Frazer, G.
|
|