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SCIMA selection basket references

cnt: 2
1.
Wie stabil sind die Freizeit-Märkte wirklich?
Marketing Journal
1981 : MAR/APR, VOL. 14:2, p. 125-126
 1981
2.
Global corporate visual identity systems: using an extended marketing mix
European Journal of Marketing
2000 : VOL. 34:5/6, p. 538-550
 2000 Melewar, T.
Saunders, J.
SCIMA