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SCIMA selection basket references

cnt: 2
1.
Operating Levarage als weiteres Bankrisiko?
Zeitschrift für Betriebswirtschaft
1986 : NOV, VOL. 56:11, p. 1117-1128
 1986 Göppel, H.
2.
Professional service advertising: the effects of price inclusion, justification, and level of risk
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.23-31
 1990 Hite, R.E.
Fraser, C.
Bellizzi, J.A.
SCIMA