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SCIMA selection basket references

cnt: 2
1.
Competitive strategies for late entry into a market with a dominant brand.
Management Science
1990 : OCT, VOL. 36:10, p. 1268-1278
 1990 Carpenter, G. S.
Nakamoto, K.
2.
The relationshp between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment
Journal of Applied Psychology
2002 : DEC, VOL. 87:6, p. 1121-1133
 2002 Collins, C. J.
Stevens, C. K.
SCIMA