open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 61-75
1993
Rangaswamy, A.
Burke, R.
Oliva, T.
SCIMA