record 16256 not in basket (1)
» back to results

SCIMA selection basket references

cnt: 1
1.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
SCIMA