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SCIMA selection basket references

cnt: 2
1.
Office automation: selecting the right communications system.
Management Accounting (New York)
1986 : JUL, VOL. 68:1, p. 34-39
 1986 Copeland, B. R.
Ramzy, D.
2.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
SCIMA