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Distinguishing coupon proneness from value consciousness. An acquisition/ transaction utility theorie perspective (Kaufverhalten; Verbraucherforschung)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
SCIMA