record 197916 not in basket (2)
SCIMA selection basket references
cnt: 2
| 1. |
Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 57-74
|
1988 |
Helfer, J. P.
Kalika, M.
|
|
| 2. |
Holland Management Review
1997 : 54, p. 42-52
|
1997 |
Muzyka, D.
Breuninger, H.
Rossel, G.
|
|
