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SCIMA selection basket references

cnt: 2
1.
Tax Software Buyers' Guide
Journal of Accountancy
1997 : SEP, Vol. 184:3, p. 49-62, 65-77
 1997
2.
Cracking the cross-media code
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 125-136
 2010 Enoch, G.
Johnson, K.
SCIMA