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SCIMA selection basket references

cnt: 2
1.
The forecasting accuracy of trainee accountants using judgemental and statistical techniques.
Accounting and Business Research
1986 : SUMMER, VOL. 16:63, p. 179-188
 1986 Angus-Leppan, P.
Fatseas, V.
2.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
SCIMA