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SCIMA selection basket references

cnt: 2
1.
Advertising and concentration: a reappraisal of hypotheses.
Journal of Management Studies
1979 : FEB, VOL. 16:1, p. 80-90
 1979 Reeves, A.
Hood, N.
2.
Was will der Kunde wirklich? Marketing für Industriegüter (Investitionsgüterindustrie)
Technische Rundschau
1991 : VOL. 83:47, p. 30-37
 1991 Rieser, Ignaz
SCIMA