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SCIMA selection basket references

cnt: 2
1.
Assessing the impact of short-term supermarket strategy variables.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 72-86
 1982 Wilkinson, J. B.
Mason, J. B.
Paksoy, C. H.
2.
Customer driven competitive positioning - an approach towards developing an effective customer service strategy
Marketing and Research Today
1993 : SEP, VOL. 21, p. 155-169
 1993 Chudy, B.
Sant, R.
SCIMA