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| Author: | Arvidsson, A. |
| Title: | Speaking out: The ethical economy: new forms of value in the information society ? |
| Journal: | Organization
2010 : SEP, VOL. 17:5, p. 637-644 |
| Index terms: | ethics |
| Freeterms: | value analysis information society |
| Language: | eng |
| Abstract: | An academic discussion about business ethics has grown into a virtual 'ethics industry' (Hyatt, 2005) and been replaced by a growing focus on corporate social responsibility (CSR) and a booming consumer demand for ethical or 'fair' goods. Together with the managerial promotion of ideals like 'creativity' or 'self-actualization', the 'ethics-talk' has been seen as a part of a New Spirit of Capitalism. This article aims at a different approach. It is suggested, quite provocatively, that the managerial focus on ethics is more than just a cynical move. Nor is it a matter of benevolence only. Rather, it reflects an important structural transformation within the information society: the growth of a number of strategically central, productive practices, all working according to a logic with value being related to the quality of social relations, and not to the quantity of productive time. |
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