search query: @all company restructuring / total: 140
reference: 136 / 140
| Author: | Nevin, J.J. |
| Title: | The bridgestone/firestone story. |
| Journal: | California Management Review
1990 : SUMMER, VOL. 32:4, p. 114-132 |
| Index terms: | MANUFACTURING CAR INDUSTRY CORPORATE STRATEGY USA |
| Language: | eng |
| Abstract: | Beginning in the late 1960s, the widespread acceptance of a new manufacturing technology and the emergence of new foreign competitors, radically changed the tire markets of North America. They set off a chain of events that led to a restructuring of the USA, European, and Japanese tire industries. The competitive strategies that The Firestone Tire and Rubber Company developed during the eighties in an effort to adapt its business activities to a rapidly changing competitive environment are described. The implementation of those strategies resulted in the Bridgestone/Firestone merger, the largest acquisition in history of a USA manufacturer by a Japanese corporation. |
SCIMA