search query: @all online communities / total: 16
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| Author: | O'Sullivan, T. |
| Title: | Sounding boards: Performing arts organizations and the Internet forum |
| Journal: | International Journal of Arts Management
2007 : SPR, VOL 9:3, p. 65-77 |
| Index terms: | United Kingdom service marketing art organizations music Internet customer relations |
| Freeterms: | online communities audience |
| Language: | eng |
| Abstract: | This study discusses how arts organizaions in the United Kingdom use online communication ties as a way of extending thair relationships with audiences. The author uses data from performing arts organizations that specialize in Western classical music. |
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