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| Author: | Wang, C.L. (et al.) |
| Title: | Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination |
| Journal: | Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 99-122 |
| Index terms: | company performance knowledge management market orientation United Kingdom |
| Language: | eng |
| Abstract: | This study draws on the resource-based and knowledge-based views of the firm as well as research on strategic sensemaking in order to introduce the concept of 'knowledge management orientation', and examines the relationships among knowledge management orientation, market orientation, and firm performance. Using data from 213 United Kingdom firms, it is found that organizational memory, knowledge sharing, knowledge absorption, and knowledge receptivity serve as first-order indicators of the higher-order construct that are labeled knowledge management orientation, which, in turn, has a positive link with market orientation. Importantly, it is found that market orientation mediates the relationship between knowledge management orientation on one hand and subjective and objective firm performance on the other. The results suggest that knowledge management orientation can enhance performance, but a market orientation is needed in order to realize such benefits. |
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