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| Author: | Davies, B. |
| Title: | The role of quantitative and qualitative research in industrial studies of tourism |
| Journal: | International Journal of Tourism Research
2003 : MAR-APR, VOL. 5:2, p. 97-111 |
| Index terms: | Tourism Tourist industry Business environment Qualitative research |
| Language: | eng |
| Abstract: | The purpose of this paper is to return to long neglected possibilities by reinvestigating areas of methodology and epistemology concerned with the generation of a framework that embraces both quantitative and qualitative research. The conclusion is that an improved understanding of the tourism business requires a broader research methodology than presently exists. Both types of research and the dynamic context of tourism are important and need to be combined within an integrated framework. |
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