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| Author: | Woolgar, S. |
| Title: | Marketing ideas |
| Journal: | Economy and Society
2004 : NOV, VOL. 33.4, p. 448-462 |
| Index terms: | Innovation |
| Freeterms: | Ideas |
| Language: | eng |
| Abstract: | A need exists to better understand the relative merits of emerging ideas and their contexts of generation. Nevertheless, it is important to point out that the enterprise is needlessly disadvantaged if we unthinkingly adopt certain implicit assumptions about the nature of ideas. The aim of this article is to clarify the consequences of our reliance on such assumptions. It sets out to do this by positing three broadly differing perspectives on the nature of ideas: 1) romantic, 2) modified romanticism and 3) constitutive. The relative mertis of these perspectives are then considered through reflections on the practical experience of generating and communicating new ideas in social science research. |
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