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| Author: | Bhattacherjee, A. |
| Title: | Individual trust in online firms: scale development and initial test |
| Journal: | Journal of Management Information Systems
2002 : SUMMER, VOL. 19:1, p. 211-241 |
| Index terms: | ELECTRONIC COMMERCE INTERNET TRUST |
| Language: | eng |
| Abstract: | The importance of trust as a key facilitator of electronic commerce is increasingly being recognized in academic and practitioner communities. Not much attention is paid to trust construct's underlying dimensions, causes, and effects, and there is a lack of a validated trust scale. This paper addresses these limitations in part by theoretically conceptualizing and empirically validating a scale to measure individual trust in online firms. |
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