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| Author: | Alonzo, M. Aiken, M. |
| Title: | Flaming in electronic communication |
| Journal: | Decision Support Systems
2004 : JAN, VOL. 36:3, p. 205-213 |
| Index terms: | Communication Electronic mail Internet Networks Meetings Theories |
| Language: | eng |
| Abstract: | Communication through computer networks, electronic salons, and virtual communities, in general, electronic communication, allows people to write things online that they would seldom consider saying face-to-face, sometimes generating flames. In a study of the motives to flame based on Uses and Gratifications Theory (UGT), 160 subjects generated comments anonymously in parallel with a group support system (GSS) idea generation program. Results showed that high levels of assertiveness and sensation seeking predicted flaming, with participation differences by gender. |
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