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| Author: | Meyer, M. H. DeTore, A. |
| Title: | PERSPECTIVE: Creating a platform-based approach for developing new services |
| Journal: | Journal of Product Innovation Management
2001 : MAY, VOL. 18:3, p. 188-204 |
| Index terms: | SERVICE DEVELOPMENT INNOVATION |
| Language: | eng |
| Abstract: | This article explores the design and renewal of services. The authors do this through the lens of methods and processes for developing product platforms for physical products. The authors first articulate principles for effectively developing next generation product lines using platform concepts, and illustrate these principles with examples drawn from computer and electronic products. An approach to platform-centric organization design is also presented. The authors then make the extension to services by applying these principles to understand the innovations of a large international reinsurer. The authors conclude by considering the difficulties faced by firms seeking to transition from a single product, nonplatform focused approach to new product development to the platform-centric ones described here. |
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