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| Author: | Malaga, R.A. |
| Title: | The effect of stimulus modes and associative distance in individual creativity support systems |
| Journal: | Decision Support Systems
2000 : AUG, VOL. 29:2, p. 125-141 |
| Index terms: | Decision making Information systems Creativity Innovation Computers Communication Models |
| Freeterms: | Interfaces |
| Language: | eng |
| Abstract: | Individual creativity support systems (ICSS) have relied primarily on word stimuli for improving idea generation and creativity. However, there is evidence to suggest that combining word stimuli with picture stimuli may be more effective. This paper presents a theoretical model for this combination, based on the dual coding theory and the theory of associative creativity. There is a laboratory experiment conducted to validate the model. Picture and word stimuli are used to elicit ideas in response to a specific task. Results indicate that the use of picture stimuli outperforms words for generating creative ideas. |
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