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| Author: | Nault, B.R. Vandenbosch, M.B. |
| Title: | Research report: disruptive technologies - explaining entry in next generation information technology markets |
| Journal: | Information Systems Research
2000 : SEP, VOL. 11:3, p. 304-319 |
| Index terms: | COMPETITION ENTRY CONDITIONS GAME THEORY INFORMATION TECHNOLOGY STRATEGY |
| Language: | eng |
| Abstract: | The most difficult challenge facing a market leader is maintaining its leading position. The authors indentify conditions under which an entrant will launch a next generation product thereby preventing the incumbent from employing a protection strategy. The authors define a capabilities advantage as the ability to develop and launch a next generation product at a lower cost than a competitor, and a product with a greater market response is one with greater profit flows. |
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