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| Author: | Woodside, A. G. |
| Title: | Editorial: sense making in marketing organizations and consumer psychology: theory and practice |
| Journal: | Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 415-421 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING PSYCHOLOGY |
| Freeterms: | SENSEMAKING |
| Language: | eng |
| Abstract: | This P&M special issue includes five articles related by their focus on understanding how marketing executives and consumers go about sense making, as well as how sense-making processes are transformed to result in new mental models of perceived realities. |
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